
Oceanpac Enters China!
Sean Wilde, Laura Chan, Kimberly Chang, Shine Htet Aung
Driven by Oceanpac’s vision to be the gateway to the Asian marine and offshore product supply, we aim to further establish our significant and strategic presence in Asia. Oceanpac supplies a wide range of premier hightech casings and tubings. We strive to achieve exceptional service standards by focusing on customer relationship management.
Oceanpac aims to build brand awareness and capitalize on high returns by further expanding into the Asian markets, more specifically, the Chinese market. China, one of the world’s leading consumer and producer of OCTG products is an extremely volatile and high risk market. Oceanpac understands the risks of entering into a joint venture in an already oversaturated market in China. However, competitive advantage will be gained through excellent customer relationship management, in depth knowledge of the Chinese customer and the vast importance of relationships in Chinese society.
As China is a highly competitive market, our research shows that the most suitable preliminary mode of entry into the Chinese market will be direct exporting. With the right value proposition, brand positioning, and correct mode of entry, we are confident that our innovative products will be the right fit for the current Chinese market.
This report will provide an in depth analysis of how Oceanpac’s internal resources and capabilities will match the prospective opportunities in China. Our findings include a detailed examination of the macro environment as well as a report on the tax implications and distribution networks in China. As China is the world's largest economy, Oceanpac will also look into other business development opportunities which will diversify its revenue streams while building positive brand image such as tapping into the Chinese Government quota on biofuels production.