Identity is an essential part for tourism development to emerge and thrive in the industry. Kuching, although the name could be referred to many definitions, is lacking their own identity in terms of what they wanted to sell. Kuching could be refer to cat as an animal, or even could be defined as a fruit.

 

But in our project, we see that Kuching is lacking that promotional ability to sell itself to the tourism industry worldwide. We believe that Kuching has everything required to be a good tourism destination for tourists, but it is just not adequate enough. Our main objective would be to increase Kuching’s reputation in terms of quality as a tourism destination. There are a lot of potential areas that Kuching could enhance, such as the technology areas and how they do their promotions.

 

In our project, we have a plan for Kuching that enables them to upgrade their infrastructure, for example, promoting their education from the early stage. These plans and recommendations that we have would hopefully give Kuching an identity that would enable them able to sell Kuching as a tourism destination. Primary and secondary research was done in order to identify what are the things lacking about Kuching, and also what are needed to be done in order to turn Kuching into a tourism destination with higher quality. Through our research, we found that Kuching should focus on infrastructure, and that is what this project is focusing on.