ALTROEMERIA
GROUP1
Charles Guerin, Agathe Jennequin, Ariane Khochtinat,
Celine Chung
REMANUFACTURING: A CULTURAL DIVERGENCE
Companies and governments are faced to growing market named the
remanufacturing market. Concerned about environmental issues, many corporations
are willing to repair, rebuild, and reuse a product in order to have the same
performances as the new one. The market has taken a great importance with the
creation of the smartphone and a remanufactured smartphone market. The
smartphone is well spread across the wo International companies such as Apple are
already involved in the remanufacturing of their products. However, this market has
not the same importance in some part of the world. Indeed, remanufacturing market
in Europe represents a turnover of 3 billion dollars whereas in China this is still a new
concept. The group focusses on the consumer’s perceptions in order to have an
understanding on the key drivers for customers in these two markets and to
understand what are the motives of many businesses to be involved into this market
even if the remanufacturing has not the same level of importance.
A deep analysis of the different cultures and the results from a questionnaire allows
to this team to provide an interesting analysis of this market and reasons of its
success. Recommendations for future entrepreneurs and businessmen who want to
get involved into this market will be presented to you. The team will deliver to you
concise advise and will provide you the answer that you need for.
GROUP2
Sacha Elbaz, Sybile Duarte, Thomas Chabennet
CONSUMER PERCEPTION ABOUT REMANUFACTURED PRODUCT AND COMPARE EUROPE AND SOUTH EAST ASIA
Our team decided to work on a very interesting topic which is the remanufactured products
market and the consumer’s behaviour and perception in relation to it and between Europe
and South East Asia. In our poster and presentation, we will mainly speak about four areas
according to the Europe part against SEA, and which are Germany, France, UK and Italy, as
the remanufacturing market is clearly the most important than in the rest of Europe.
As remanufactured product is a really large subject, we decided to focus on three main
questions that will be answered thanks to our study, and thanks to the analysis of all the
results of our survey.
The three questions that we will answer in our poster presentation thanks to graphs,
analysis, figures and recommendations are first to differentiate remanufactured products
which exist today in our world. We also decided to focus our project through consumer’s
perception on the electronic products, as it is nowadays a real part of our lives, it seemed to
be more interesting to us. Then we will explain and show why consumers can be attracted
by this new kind of products and their motivations to buy some of them. Our survey will also
permit to show in the poster the consumer’s preferred types of remanufactured goods.
Then, to finish our project, make a kind of conclusion by using all of our researches, using
the survey results and our own analysis, we will be asking us about a potential future, and
will argue if and how the remanufactured products might be a revolution for our societies in
the next few years and a potential big market.
GROUP3
Radhika Rakesh Kapoor, Jingsi Xie, Zihong Chen
CUSTOMERS PERSPECTIVES ON REMANUFACTURED ELECTRONIC GOODS IN INDIA AND CHINA
Our presentation is about consumers perspective on remanufactured
goods. We are focussing on the electronic category (Smart phone, I pad,
Laptop, TV, DVD player) of remanufactured goods as it is expected to
grow and it is the second largest remanufacturing industry in the world.
Furthermore, we have chosen to compare the perspectives of customers
from mainly two countries, India and China as the remanufacturing
industry there is still developing. Our research question is: is
remanufacturing a viable business in India and China ( what do
consumers think? ). We would be talking about: why people from those
countries may or may not opt for remanufactured electronic goods? We
would be comparing how the consumers feel and the main motivation
behind them buying remanufactured or new products. We would also be
interviewing people and sending out surveys to people from India and
China. We have already prepared a short questionnaire on survey monkey
for around 100 people to find out if people know what a remanufactured
product is, if they have ever used one, if they feel remanufactured
products are environmental friendly, if they feel remanufactured products
are of good quality, have any other benefits and can be used for long term
or if they result in bad outcomes. Lastly, the entire presentation and
poster will be depicting the outcome of the research and we would be
recommending a few suggestions depending on the result.
GROUP4
Ngoc Quynh Nhu Tran, Thi Bao Chau Duong,
Vinodhini Pandaragan, Win Myint Oo @ Kyan Shone Shone
CONSUMER PERCEPTIONS OF REMANUFACTURED PRODUCTS: SINGAPORE AND VIETNAM ELECTRONIC MARKET
Remanufacturing industry has been described as a practical method of value
recovery where companies expect to maximize their profitability from discarded
products or products returns (Jung & Hwang, 2011; Liu et al., 2011). Electronics
segment has been one of crucial factors that contributes to economic growth in both
developed countries such as Singapore, and developing countries such as Vietnam. In
fact, remanufactured merchandises are sold in various places. Remanufacturing
industry produces a wide range of products, including aircraft parts, mechanical
automotive, electronics products such as camera, personal computer, laptop and
cellphone (Hazen et al., 2012). It has been proved that consumers knowledge of
remanufactured products is inadequate, and four other factors influencing consumer
perceptions of remanufactured products respectively are environmental awareness,
product’s price, product’s quality and functions, and consumers’ sources of
information.
Three main objectives have been established to guide the entire project. First
we expect to understand the extent of differences in consumer perceptions and
attitudes in each country. The second objective is to examine consumers’ decisions
making process when purchasing remanufactured products. The last objective is to
sufficiently understand consumers market in Singapore, a developed country, and in
Vietnam, a developing country. Our research has been conducted with certain ethical
issues. This presentation will briefly cover our core findings after analyzing data
collected from 200 respondents from both Singaporean and Vietnamese.
Subsequently, we expect to provide essential and practical recommendations that
assist marketers in understanding more about the current consumers market in
Singapore and Vietnam, as well as assist environmental activists in improving
consumers’ awareness of protecting the environment for sustainable development.
GROUP5
Patricia Rusli, Handoko, Mellisa Safar,
Eric Sentoso
CONSUMERS PERCEPTIONS ON REMANUFACTURED PRODUCT
This project is about case study of Marketing Remanufactured Products, from the
Perspective of Two Manufacturers. In this case, we are doing a case study directly to point
of view of the company. The company is a furniture industry, and it is one of leading
furniture company in Indonesia called PT. Integragroup Indocabinet. In addition, the
company it is also doing remanufactured products. For the company, remanufacturing is a
market trend which means it will still follow and retain what will growth in the market in the
future. On the other hand, remanufacturing is not intentional. From the perspective of this
company, remanufacturing is an accident process, which means it is cannot be always
happen in the business. Beside it is very costly and also unprofitable. Remanufacturing
process is also unavoidable, because the accident process is beyond company’s expectation.
An industry likes furniture, company also cannot predict much behind the furniture
processes. As an aside, future for furniture remanufacturing process will play an important
role in company strategy. Not only in marketing strategy, but also in sustainability. The
future of furniture remanufacturing will be more environmental friendly and of course sunk
cost of the flawed woods will decrease. In consumer’s perspective, majority age between 18
to 23 years old will buy a furniture in range of S$100 to S$300 dollars. Not only a new of
furniture products with high quality and good durability, but even remanufactured furniture
products. For the consumers, remanufactured products quality is still good and even same
as new products. On the other side, it is also cheaper for them to buy remanufactured
product with a good durability. We still looking for a better answer from both perspectives
between manufacturers and consumers that it is viable for a company to remanufacture
products such as furniture itself.