BEGONIA
GROUP1
Solene Roomes, Pauline Prot,
Robin Levy, Sarah Soundardjee
REMANUFACTURING POLICIES IN UK, USA, CHINA AND JAPAN
Our planet have less resources, but thanks to the circular economy,: remanufacturing,
recycling, reusing or repairing; we are able to create a sustainable development and
we try to be the most efficient.
Our subject is about remanufacturing policies in UK, USA, China and Japan.
The literature reviews of journal articles and websites permit to conduct this study and
to find enough information to respond to some essential issues. It also allows to
compare different policies and to see what is the real key to success to
remanufacturing today.
Indeed, this research tries to understand governmental policies of each country that
promote, influence but also interfere remanufacturing implementation.
After that, the main goal is to see how it is in practice, how this business model is
applied in manufacturing companies and how it can be a profitable one.
In order to put theory into practice, this study focuses on two big multinational: Xerox
and Caterpillar. Both of these two companies completely shows how circular business
works and how to be successful by good marketing practices (reliable image, quality,
consumer services) and also by a perfect supply-chain management.
Through this study, recommendations can be deducted as enhancing the promotion
and the communication of this type of business model. Moreover, Government should
give financial incentives or try to give tax refund for remanufactured products.
Governments and commissions should simplify regulations to motivate companies to
follow this revolution. It can begin by designing an international label for
remanufactured product to promote reliability and quality.
GROUP2
Marc de Chavanes, Laetitia Tamur, Mathias Waskoll,
Sophia Bougras, Nguyen Hoang Manh
COMPARISON OF CONSUMER PERCEPTION OF REMANUFACTURED PRODUCTS BETWEEN EUROPE AND INDIA
This research will aim to reveal and explain various factors relating to consumer
perception and how they affect the willingness to pay for remanufactured products. By also
drawing comparison between Europe and India, we hope to find out how similar or different
perception factors affect customers of different demographics.
The research will be guided by 3 main research questions:
- What factors do consumers look at when purchasing remanufactured goods?
- What are the some of the common misunderstandings about remanufactured goods?
- What is the link between brand equity & customer’s willingness to pay for remanufactured products?
The research will focus on remanufactured smartphones in particular as a
representative remanufactured product. In other words, comparisons will be drawn from
consumer perception of remanufactured smartphones in Europe and India, and the difference
in impact it has on Willingness to Pay in each market.
Both primary and secondary data will be utilized for this research. Secondary data
regarding customers’ preferences, common misconceptions, brand equity & its impact, and
marketing approaches will be drawn from scholar articles and research reports from reliable
sources like James Cook University OneSearch or Google Scholar. Based on these findings, a
survey was crafted accordingly and conducted on selected number of respondents from
Europe and India. The results of the survey will be studied and analyzed alongside secondary
data to answer research questions and consequently providing an appropriate conclusion as to
whether there are any big differences in consumer perceptions between Europe and India.
Subsequently, a link will be drawn between various factors that affect remanufactured
products and some recommendations will be suggested for remanufacturers accordingly.
GROUP3
Jesslyn Yap, Feng Yu Ong, Justin Jo, Xinyi Li, Ying Li,
Yong Jie Chin
CONSUMER PERCEPTION ON REMANUFACTURING
As the "re" in Remanufacturing is closely associated with more familiar terms such as recycling and repairing, it is a relatively newer environmentally friendly way of producing goods. Although most of it is in the introduction stage, more countries are adopting this process to protect the environment. However, consumers may think differently from the government or specialists on the matter as they are less aware about the whole truth. Our aim of this research is to find out consumers' perception of remanufactured products in four countries which is China, Singapore, Malaysian and Indonesia. We had decided to use a survey to find out the factors that affect the consumer's decision in purchasing remanufactured products. Although participants can reveal different remanufactured products they have used, we are particularly interested in the smart phone industry. We also seek to find out common misunderstandings of remanufactured product and the consumer's satisfaction of the remanufactured product through our findings. We will be using both quantitative and qualitative method in our survey and our target is to get 600 responses in total for the 4 countries. Since the demographics of the participants will hardly affect the results, we would be using the snowball sampling method due to convenience. In our research, we found that price, quality, eco-friendly, brand and knowledge are the top influencing factors when consumers purchase a product. Most of the participants do not have enough knowledge and experience about remanufactured product which meant that only few participants are aware that they actually bought or experience using remanufactured product. Through our findings, we also will be providing recommendations for the improvement of awareness and seek to help people know more about remanufactured products.