FREESIA
GROUP1
Anna Albertini, Ye Min Thant,
Julien Fontani, Rebecca Jais
CONSUMER PERCEPTION OF REMANUFACTURED PRODUCTS
IN FRANCE AND INDIA
The subject of our presentation is: "Consumer perception of remanufactured products
in France and in India”. Our four team members: Anna Albertini, Rebecca Jais, Julien
Fontani and Ye min Thant, will introduce our subject through a professional poster. This
presentation will follow the main lines listed bellow.
In order to have a precise explanation, we will base our analysis on primary and
secondary data. In fact, our main resources will come from primary data as we already
conducted a questionnaire survey and focus group interviews.
First of all, during our presentation, we will briefly introduce our main objectives and
hypothesis concerning consumer perception of remanufactured products in India and in
France. This part will be completed with our project background, which is aimed to
make our subject understandable to the audience (definition of remanufactured
products, and examples), and explain our motivations for choosing both countries.
Secondly, we will present our data research collection methods (qualitative and
quantitative) and our sampling method used during our studies. We will give further
information’s on our reasons to choose those methods and their impact on our studies.
Moreover we will give our personal professional feelings about this experiment.
Thirdly, we will analyse our results through charts in order to illustrate our ideas and
statements. We will compare data mainly between France and India and also between
several different factors such as gender or age. This comparison will lead to similarities
and disparities among countries that will constitute our main conclusions.
In a last part, we will present a clear conclusion of our analysis conducted and confirm
or not our hypothesis. We will also give our feelings and thoughts about the results, and
how each of our four members has impacted the project. We will try to make
constructive opening remarks concerning our subject.
GROUP2
Shiyam Fathmath Sharau, Felicia Shu Xian Ang,
Kee Siang Beh, Yihong Wang
STATUS, VALUE AND PRICE IN NORTH-EASTERN
CHINA VS MALAYSIA
The remanufacturing industry is becoming more prevalent in todays’ society. Not only do
firms aim to generate profit, both social and governmental demands to enrich resource conservation
encourages firms and organizations to adopt remanufacturing. The research project is about the
consumers’ perception of remanufactured products in Norway and China. The objective is to
examine the factors that have an impact on consumers’ purchase decisions of remanufactured
products and why they perceive these products in a certain way. The Gantt chart and action plan
have been made to assure that the research will proceed step by step and on time. To address the
objective of the project, four research questions were developed.
1. Does brand awareness impact consumers in their perception of remanufactured products?
2. Does brand familiarity have an impact on consumers’ intention or willingness to purchase
remanufactured products?
3. What are the perceived advantages and disadvantages of remanufactured products?
4. How does social norms affect consumers’ willingness to pay for remanufactured products?
For the 3rd research question concerning the perceived advantages and disadvantages of
remanufactured products, 5 applicants were interviewed in order to gain insight into the general
perception of the disadvantages and advantages of remanufactured products. The results from the
interviews were added to the questionnaire. The questionnaire was designed with five sections
associated with aspects of brand awareness, brand familiarity, advantages and disadvantages of
remanufactured products and the social norms that may affect willingness to pay for
remanufactured products. Furthermore, the survey was translated into Chinese in order to avoid any
language barriers that we may come across. The target sample size is 120 applicants and we are
currently in the process of generating sufficient response rate. When there is an ample amount of
responses, we intend to analyze the data and shed light on the factors that play a significant role in
consumer perception and their willingness to pay for remanufactured products.
GROUP3
Aotemsu Longkumer, Ashwin Reddy Eathamukkala,
Linyan Cui, Tifany Trenel
BUILDING CONSUMER TRUST ON REMANUFACTURED PRODUCTS IN INDIA AND UK
Remanufacturing is the rebuilding of a product to specifications of the original
manufactured product using a combination of reused, repaired and new parts.
Remanufacturing industry is potential for both UK and India market. This project will
be focused on consumer’s prospection how brand and trust will affect them, what are
the factors will influence them and how aware they are towards the remanufactured
product.
In this project, both qualitative and quantitative methods will be applied so that the
situations in both UK and India will be more clearly understand. Indeed, the
qualitative studies enable to understand and to describe phenomenon that are
substantial to analyse the consumers’ motivations and also their unwillingness to
purchase remanufactured products, and their past experiences with such
products. The quantitative studies enable to measure, to quantify, to foresee and to
control with the help of sampling to quantitative results (the most representative of the
population to analyse). These quantitative studies can underline links between the
variables like causality or correlation in the hypothesis addressed (dependent/
independent variables like consumer satisfaction, pricing, age, gender, brands).
However, there are some limitations should be overcome such as time limitation and
sample size which lead to the negative aspect of credibility and accuracy. Even if
there are some limitation, the appropriate marketing strategies and suggestions will
provided for both UK and India.
GROUP4
Ashvini Devika Anandan, Gek Siang, Valerie Tan,
Hnin Ei Ei Htun, Thanaphon Saengseyo
CONSUMER PERCEPTION OF REMANUFACTURED PRODUCTS
IN EUROPE AND SOUTHEAST ASIA
Our team’s project is regarding consumer perceptions of remanufactured products. We have
selected to compare between Europe and SouthEast Asia. From this, we have selected one country
from each of the regions (UK and Singapore respectively)
A report from the All-Party Parliamentary Sustainable Resources Group (APSRG) showed that the
remanufacturing industry in United Kingdom has the potential to bring in 5.6 billion (Benoy, Owen, &
Folkerson, 2014) This implies that it is highly likely for remanufacturing firms to open up in UK and
be successful.
On the other hand, Singapore has opened Asia’s first remanufacturing R&D centre (Channel News
Asia Online, 2012). This implies that the country recognizes the potential for growth in this sector.
From this, we can also infer that Singapore may be seen as a remanufacturing R&D hub, which
means that there will be great potential for the remanufacturing industry to excel in Singapore.
Remanufacturing offers a great opportunity to transform end-of- life products to its original state and
quality through means of refurbishing and reassembling the product parts.
Our research questions focus on accurately identifying the difference in consumer’s perceptions of
remanufactured goods between both countries. We have focused our study on the presence of a
warranty, and the presence of information regarding the remanufacturing process. We aim to
understand if these two factors might alter a consumers’ perception of remanufactured products.
Using a snowball sampling method, we have reached out to people of various demographics; and
this has contributed to the diverse responses we have. Our results therefore provide
remanufacturing firms with an insight on the type(s) of remanufactured products that consumers of
different age groups are interested in. Remanufacturing firms intending to open up branches in
Singapore and/or UK will have a better understanding of the expectations a typical consumer has,
and cater to them accordingly.
GROUP5
Riccardo Muscarella, Chengwei Guan,
Warchaswi Kumar Bhaseen, Yizhe Wang
CONSUMER PERCEPTION OF REMANUFACTURED PRODUCTS
IN GERMANY AND INDONESIA
Remanufactured products are becoming more prominent in today’s market. however, little research has been conducted to explore consumer perceptions thus making it difficult for companies to adapt effective strategies to increase their sales. This project will look at how consumers in China and Germany differ in their perception of remanufactured products, pinpoint what degree of importance the information search stage has in the decisionmaking process when dealing with remanufactured products. To assess the perception of remanufactured goods and the decision making process, a Questionnaire has been conducted Primarily within the grounds of James Cook University meaning our sample population consists mostly of men and women within the age of 18- 24. The data gathered goes through excel to create charts and graphs that can facilitate a comparison and indentifying trends. Since the focus is on consumer perception, there is a lack of exploration on government policies and legislation which our literature review suggests to have drastic impacts on the successes and failures of this market.
GROUP6
Dinesha Kumar, Cindy Claudia Pattiselanno, Petrigresia Efliana Fallo, Shreya Karthikeyan
CONSUMER PERCEPTION OF REMANUFACTURED PRODUCTS
IN GERMANY AND INDONESIA
Remanufacturing is an assembling process that includes taking apart an item, restoring and
reinstating pieces including testing the individual pieces as well as the entire item if it is up
to its original standards. Based on the ‘MADE’ series, which stands for Design for
Manufacture, Assembly, Disassembly and End-of- Life processing, it is known as the process
of “returning a product to at least its original performance with a warranty that is equivalent
or better than that of the newly manufactured product”. This research is about finding out
about the remanufacturing knowledge of the world. We had the option to compare
between Europe and Southeast Asia, to narrow it down, we chose to compare between
Germany and Indonesia. Germany, together with several other universities and companies
in Europe has created what they call the “European Remanufacturing Network”, which has
remanufacturing experts in Europe. Whereas in Indonesia, they hardly touch on the topic of
remanufacturing electronic products unless they are heavy duty equipment and machinery.
Our methodology for obtaining information is through primary data; conducting an
interview and questionnaire for the target market, and secondary data; collected from data
that is available online like journal articles. Through this research, we expect to reach a
conclusion of defining and identifying the concept of remanufacturing products in Germany
and Indonesia, addressing the main factors that affect the customer perception of
remanufacturing products, obtaining the key information regarding remanufactured
products, and understanding the current situation and statistics of remanufactured
products in Germany and Indonesia.